New TTAC site design

New TTAC site design « News « Blog

May 23rd, 2007 | by Ben

ttac-screenshot.jpgRedwing recently completed a re-design of The Truth About Cars website. We were hired by Name Media to perform the design but not the development of the site (a first for us), so the completed product isn't 100% ours, but fairly close. The in-house developer did a decent job of keeping to the design, although the gray color is not as dark as it should be (IMHO) and he or she used tables in the layout which is a great disappointment for me. Initially I had conceived of the design being scalable horizontally for people with resolutions lower than 1024 x 768, however that was not implemented in the development. :( My apologies to all of you out there with low browser resolutions, I tried my best. An interesting requirement from Name Media was the belt advertisement at the top. My initial designs had the ad above the header, however, they required it to be placed under the header as they saw a large jump in ad revenue when they moved ads on the site to below the main header. Ads in that location must be more difficult to ignore. ;)

One Response to “New TTAC site design”

  1. Jon Says:

    Point - Counterpoint.
    I’ll open the debate from an advertising perspective….
    1/3 down the screen is the ideal real estate for advertising. Think grocery store - all the expensive cereal is eye level. Now that said, we fervently agree that the priority should be given to aesthetics over advertising - unless it’s at the expense of advertising, taxes and mortgage, taxes and mortgage.
    Oh, and y’all on 800×600, you’re going to have to upgrade soon. You’re down to 5% of the market, just give in and let that ole screen rez go the way of the dinosaur. Personally I’m at 1920×1200 - I can’t remember the last time a site went all the way across my screen. Granted I’m squinting like a bat in the desert, but at least I can watch television, IM, and blog without going to a second monitor (that’s for email :) )



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